By Adeeb Alghoufary

Nelly Jelly Partners With Markettcom to Expand Into Middle East and North Africa

June 23, 2023, Nelly Jelly, a beloved children’s IP from Lithuania, has partnered with Markettcom, a leading brand licensing agency based in Dubai, to expand its presence in the Middle East and North Africa (MENA) region. This collaboration aims to leverage the popularity and engagement surrounding the Nelly Jelly brand in the home country by introducing it to new markets and creating profitable licensing programs for consumer products and brand promotion.


Amer Bitar, co-founder, and CEO at Markettcom, said: “I am thrilled to collaborate with Nelly Jelly on an exceptional property that holds immense potential in the Middle East. With our combined expertise and unwavering commitment, we can effectively drive brand awareness and growth for Nelly Jelly in this region.”


Through their combined expertise and dedication, Nelly Jelly and Markettcom aim to create a vibrant and successful licensing program, driving brand awareness and growth in this dynamic market.


Greta Stankutė, brand development manager of Nelly Jelly, expressed her anticipation for the partnership. She stated, “Our mission goes beyond entertainment — we strive to provide children with valuable resources that address their everyday questions like ‘Why should I brush my teeth?’ or ‘Why should I not be afraid of the dark?’ and foster their curiosity and growth. This partnership with Markettcom allows us to expand our impact and reach new markets as we aim to inspire, educate, and connect both children and parents, fostering meaningful communication and a love for learning together.”


The success of Nelly Jelly in Lithuania further underscores the potential for growth and impact in the MENA region. Initially starting as a single children’s book, the IP has successfully expanded into various platforms, including music, toys, and a highly acclaimed movie. Selling over 2.3 million books and over 1.9 million consumer products the IP has deemed itself a household name in the home market.[1] 


The IP has established itself as a renowned brand that prioritizes children’s interests. Nelly Jelly’s character and enchanting adventures resonated with children, teaching them how to nurture their creativity and curiosity and answer fundamental questions they face about responsibility or emotions.


About Nelly Jelly

Nelly Jelly is a beloved children’s character and national brand hailing from Lithuania, designed to encourage kids to explore, get creative, and overcome life challenges with the help of a witty and fun character. With a team of passionate individuals following global trends, the IP has expanded to multiple platforms, including books, theater plays, events, blockbuster animation movies, and more, providing educational and enjoyable content for young audiences.


About Markettcom

Markettcom is a leading brand licensing agency headquartered in Dubai, offering comprehensive solutions for brand growth and licensing business in the MENA region. With a commitment to excellence and deep industry expertise, Markettcom partners with businesses to unleash the full potential of their brands and capitalize on the thriving MENA market. From brand representation to retail support, Markettcom provides various services tailored to each client’s needs. For licensing opportunities, please get in touch with Markettcom at


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