By Adeeb Alghoufary

AURORA WORLD Corp appoints Markettcom as their Licensing Agent for the Middle East

Seoul, April.15, 2024

Aurora World Corp., renowned for its leading edge in the creation of content and high-quality gift plush toys, is thrilled to unveil its collaboration with Markettcom, a leading licensing agency within the MENA (Middle East and North Africa) region. This pivotal alliance grants Markettcom the exclusive rights to champion the YooHoo & Friends brand as their licensing agent across the Middle East whilst Aurora will drive the category of YooHoo plush toys via their global retail networks. This move underscores a mutual dedication to uphold unparalleled quality standards, foster unmatched creativity, and lead with innovation in the industry.

Inspired by the endangered species around the world, YooHoo & Friends, introduces a vibrant world of adorable, colorful animals, each endowed with distinct personalities and stories, driven by its collectability.

Through our combined expertise and unwavering commitment, we are set to elevate the YooHoo & Friends brand to new heights, significantly enhancing its presence and driving impressive growth throughout the targeted regions,” announced Amer Bitar, Founder and CEO of Markettcom.

 We are thrilled to get the chance to reach out to the fans out there in the Middle East, by sharing the eco-friendly message, in partnership with Markettcom. Our exciting new partnership with Markettcom will bring together our beloved YooHoo & Friends franchise to life in MENA and beyond”, stated Jay Noh, CEO of Aurora World Corp

About Aurora World Corp

Aurora World Corp is a multi-national company that specializes in increasing durable, aesthetically pleasing plush toys that go beyond play, fostering imagination and adventure.

They are known for producing a wide range of high-quality plush toys, including popular characters from movies, TV shows, and video games. Aurora World Corp has been an industry leader in helping imaginations come alive since 1981 and has a global presence, distributing their innovative products all around the world. For more information, visit  www.auroraworld.corp.

About Markettcom

Markettcom, a boutique brand licensing agency in the MENA and Canada, excels in boosting brand awareness and licensing opportunities for its clients. With a notable track record, Markettcom has partnered with renowned brands including The Met, Shaun the Sheep, and Kukuli. Markettcom offers comprehensive services, from brand representation and media content sales to retail support and business development. For more information on Markettcom’s services or partnership inquiries, visit, call +97148811328, or email

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