Markettcom Licensing Agency acquired by JABS LLC and SAYAPLUS private equity group

Co-Founder Amer Bitar Paves the Way for New Leadership

Dubai, United Arab Emirates – February 26, 2025

Markettcom Licensing Agency, a premier brand licensing agency specializing in the Middle East and Africa, announced today that it has been acquired by JABS LLC and a US private equity group, SAYAPLUS. This milestone marks a significant transition as Co-Founder and CEO Amer Bitar successfully exits leadership after establishing and growing the company into a regional powerhouse since its inception in 2021.

Markettcom was co-founded by Amer Bitar and Ammar Jabri, who together built a company that bridges global brands with opportunities in the Middle East and Africa. With this acquisition, Bitar will sell his shares and step down from the company’s management, concluding a successful tenure that saw Markettcom grow into a recognized industry leader. A newly appointed leadership team will take over, focused on further scaling operations and building upon the strong foundation set by its founders.

This is a proud and transformative moment for Markettcom,” said Amer Bitar, Co-Founder of Markettcom. “When Ammar Jabri and I co-founded this agency, our vision was to create a leading licensing firm that connects international brands with untapped opportunities in the Middle East and Africa. I am incredibly grateful for the journey we’ve had, and I leave with full confidence that JABS and SAYAPLUS will drive Markettcom to even greater heights. I look forward to seeing the agency’s continued success and global impact.”

JABS and SAYAPLUS, are committed to strengthening Markettcom’s global partnerships, diversifying its service offerings, and solidifying its footprint in key markets. The transition is set to bring fresh strategic direction, innovation, and operational efficiency to the agency.

SAYAPLUS, a private equity investment partner in this acquisition, brings a proven track record in business transformation, market expansion, and operational excellence. With a history of turning businesses into industry leaders, SAYAPLUS will play a critical role in accelerating Markettcom’s growth, optimizing its operational framework, and positioning it as the premier licensing agency in the MENA region. Mr. Rias Attar, CEO of SAYAPLUS, will be serving as Board Chairman of Markettcom and will be leading the efforts to grow the business and take it to a whole new level.

“We are honored to integrate Markettcom Licensing Agency into our portfolio,” said a Ammar Jabri CEO of JABS Trading. “Amer Bitar and I co-founded and built an incredible company that has established itself as a key player in the licensing industry. We are excited to build upon this legacy by introducing new initiatives that will accelerate growth and expand its global reach.”

About Markettcom Licensing Agency (www.markettcom.com)

Founded by Amer Bitar and Ammar Jabri, Markettcom Licensing Agency is a leading brand licensing agency specializing in creating strategic partnerships and brand extensions across the Middle East and Africa. The agency works with global brands to build meaningful consumer experiences through licensing, brand management, and intellectual property expansion. Markettcom is committed to delivering innovative solutions that drive brand equity and market success.

About JABS Trading (www.jabs-trading.com)

JABS Trading was founded in 1993 by Ammar Jabri as a retail business specializing in gifting solutions. In 2004, the organization evolved into a corporate gifting company, serving clients across the Middle East. JABS Trading growth continued with the establishment of a regional office in Dubai, UAE, in 2015, enabling it to expand operations across the GCC and MENA regions. Today, JABS has built a strong business network, offering expertise in packaging, merchandising, B2C and B2B solutions, e-commerce, and co-branding initiatives. The company is committed to delivering high-quality products and reliable services, with an unwavering emphasis on attention to detail in every undertaken project.

About SAYPLUS (www.sayaplus.com)

SAYAPLUS is a U.S.-based boutique business consultancy and private equity firm with over 25 years of experience and a proven track record in business transformation, project management, operational excellence, training, coaching, culture optimization, and organizational change management. Founded by Rias Attar, SAYAPLUS operates in the USA, Canada, and the Middle East, helping organizations optimize operations, drive transformation, and accelerate growth through the development and execution of winning strategies