Licensing Matters Global appoints Markettcom Ltd. as Licensing Representative in MENA
Markettcom Limited is delighted to announce its partnership with Licensing Matters Global (LMG) to represent them in the Middle East and North Africa region. Under the agreement, Markettcom Ltd. will develop, license, and commercialize Licensing Matters Global’s brands across different product categories and expand licensing opportunities in the region.
Markettcom, a media and licensing agency headquartered in Dubai with offices in Saudi Arabia, Egypt, Lebanon, and Turkey, works closely with partners and clients to grow their brand awareness and licensing business in the MENA region.
Licensing Matters Global is a strategic boutique licensing agency based in the USA, UK, and China. LMG represents several valuable brands, including KFC, Peugeot, Shure, Fruittella, Chefclub, Yale, Harvard, and Buddi globally or regionally, and is a part of the Maxx Group.
Markettcom’s CEO, Amer Bitar, stated, “We are thrilled to join hands with Licensing Matters Global to grow their licensing business in the Middle East North Africa region and identify licensing opportunities for their top brands across the region”.
Michael Kwan, Maxx Group CEO (the parent company of LMG), commented that he was delighted with this partnership in the MENA region. He added that LMG sees the region as a pivotal opportunity for brands to extend their reach and equity within a dynamic and growing region. He continued ‘’the MENA region is very important for our clients, and we are delighted to partner with Markettcom, managed by well-known, established leaders in the MENA business landscape. We are expecting big things in the region’’.