BEL SA is a renowned global leader in branded cheese and a significant contender in the healthy snacking market.  With a diverse range of internationally recognized brands including The Laughing Cow®, Kiri®, GoGo squeeZ®, and Babybel®, as well as localized brands like Picon® and Jibnet Abu El Walad®, the company generated sales of 3.38 billion euros in 2021. In recent years, BEL SA has undertaken a worldwide licensing program to enhance its brand recognition and iconic status. The management at BEL SA is committed to making a positive impact on local communities and promoting sustainable methods of feeding an expanding global population.

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