Blaupunkt Announces Markettcom Ltd. as MENA Licensing Agency
Luxemburg, Dec, 20, 2021, Blaupunkt, a leading electronics and electric appliances brand that is well known for car audio equipment since 1933 and is managed by GIP Development SARL of Luxembourg, announced appointing Markettcom Ltd as their licensing agency in MENA region. Companies are increasingly leveraging their brands through licensing models in the MENA region and extending their brands awareness in this growing area.
Andrzej Cebrat, Managing Director of GIP Development SARL, said, “ We are happy to partner with Markettcom. Seeing their track record makes us confident that Markettcom is the right company to promote the licensing opportunities of our iconic brand.”
Amer Bitar, Co-founder and CEO at Markettcom, commented: “We are excited and honoured to join hands with Blaupunkt to bring this iconic brand to the Middle East North Africa region, and to identify opportunities for Blaupunkt in the region through its licensing model and to grow their shelf space across the MENA region”.
Blaupunkt is a German brand for consumer electronics, car multimedia, and related consumer lifestyle products. Founded in Berlin in 1924 as the “Ideal” company, Blaupunkt gained notoriety through the internal test label for headphones – the blue dot. The quality feature became a trademark, and in 1938 also the company name. Today, the brand is being developed by GIP Development SARL as part of a licensing program launched in 2009. More than 40 licensees around the world distribute BLAUPUNKT products on all continents in more than 90 countries in the categories: Audio, Video, TV, Car Multimedia, Mobile Telephony, E-Mobility, Home Appliances, Security Systems, Cleaning Robots, Air Conditioning, E-Mobility and many more.
About Markettcom Ltd.:
Markettcom, a media and licensing agency headquartered in Dubai with offices in Saudi Arabia, Egypt, Lebanon and Turkey, works closely with our partners and clients to grow their brands awareness and licensing business in the MENA region. Markettcom offers a wide range of services including brand representation, media content sales, retail support, monetization and business development, and creative consulting.