Markettcom to Represent Crayola in the Middle East and North Africa

October 12, 2026 – Dubai, UAE — Markettcom Brand Licensing Agency is pleased to announce its partnership with Crayola, one of the world’s most iconic and recognizable creative brands, to represent the brand across the Middle East and North Africa region. For generations, Crayola has inspired children and families around the world to explore creativity, imagination, and self-expression. From its iconic crayons to its broad portfolio of creative products and experiences, Crayola has become synonymous with the joy of making, discovering, and bringing ideas to life.

The partnership will further strengthen Crayola’s presence across the region and unlock new opportunities across licensing, consumer products, retail partnerships, and brand experiences. It will also extend the brand range of consumer categories, including toys, stationery, arts and crafts, apparel, accessories, publishing, home, gifts, and back-to-school.

Markettcom will support the development of Crayola’s licensing and merchandising opportunities across the Middle East and North Africa, working closely with regional manufacturers, retailers, and strategic partners to introduce new products and experiences that reflect the brand’s creative spirit.

“We are delighted to partner with Crayola and support the brand’s growth across the Middle East and North Africa. Crayola has an exceptional ability to connect creativity and imagination with generations of consumers, making it a natural fit for the region. We look forward to building strong partnerships and developing meaningful licensing opportunities that bring the Crayola experience to even more children and families,” commented Ammar Jabri, CEO & Founder at Markettcom.

“Crayola is excited to expand our mission of inspiring creativity and imagination to children and families throughout the Middle East and North Africa,” said Pete Ruggiero, President and Chief Executive Officer at Crayola. “Markettcom’s understanding of the market, strong relationships, and proven expertise in brand licensing make them an ideal partner to help us identify new opportunities for the Crayola brand.  Together, we look forward to offering more creative moments through products, experiences, and collaborations that resonate with consumers in the region.”

The partnership reinforces Markettcom’s commitment to connecting internationally recognized brands with the Middle Eastern and North African market and creating new avenues for brand growth, licensing, and consumer engagement.  Through its regional expertise, industry network, and focus on strategic brand development, Markettcom will work to build meaningful commercial partnerships for Crayola while staying true to the creativity, imagination, and self-expression at the heart of the brand.

ABOUT CRAYOLA

Crayola LLC, based in Easton, Pa., and a subsidiary of Hallmark Cards, Incorporated, is a global leader in creative experiences. Through its innovative and vibrant portfolio of art tools and learning resources, licensed offerings and partnerships, toys, live action and animated content, and digital and location-based experiences, the iconic brand has unleashed imaginations and enabled colorful self-expression for more than 120 years. Crayola is committed to nurturing creativity as a lifelong journey. From sparking a child’s first artistic adventure and helping parents and educators raise creatively alive children, to inspiring adults to embrace their creative spirit, the brand empowers individuals of all ages to explore, discover, celebrate, and connect through the joy of making. For more information, visit www.crayola.com.

ABOUT MARKETTCOM

Markettcom is a leading brand licensing agency headquartered in Dubai, offering comprehensive solutions for brand growth and licensing business across the MENA region. With deep industry expertise and strong regional partnerships, Markettcom supports global brand owners in unlocking commercial potential, building market presence, and delivering long-term value across the Middle East and North Africa.

For licensing opportunities, please contact: info@marketttcom.com