Markettcom Appointed Official MENA Representative for Xilam Animation’s WHERE’S CHICKY and OGGY AND THE COCKROACHES

July 17, 2026 – Dubai, UAE — Markettcom Brand Licensing Agency is proud to announce its appointment as the official representative for Xilam Animation’s globally recognized animated properties WHERE’S CHICKY and OGGY AND THE COCKROACHES across the Middle East and North Africa (MENA) region.

This strategic partnership marks an exciting opportunity to further expand the presence of two much-loved entertainment properties across the MENA market, leveraging Markettcom’s regional expertise in brand licensing, consumer products, retail, and commercial partnerships.

Through this collaboration, Markettcom will lead the licensing and merchandising development of WHERE’S CHICKY and OGGY AND THE COCKROACHES across the MENA region, working with local and regional partners to develop new consumer product opportunities, strengthen retail presence, and create engaging brand experiences for audiences across the region.

WHERE’S CHICKY, Xilam Animation’s globally successful animated property, follows the adventures of an adorable and endlessly curious little chick as he explores the world around him. With its distinctive visual identity, universal humor, and highly engaging storytelling, WHERE’S CHICKY has established a strong connection with young audiences and families around the world, offering significant potential for licensing and merchandising across multiple consumer categories.

OGGY AND THE COCKROACHES, one of Xilam Animation’s most iconic and internationally recognized properties, has entertained generations of audiences with its unique blend of visual comedy, slapstick humor, and unforgettable characters. The enduring popularity of Oggy and his mischievous cockroach trio has made the property a powerful global entertainment brand with broad appeal across children, families, and nostalgic adult audiences alike.

With a strong portfolio of international brand partnerships and extensive knowledge of the MENA licensing landscape, Markettcom will focus on unlocking new opportunities for both properties across key categories, including toys, apparel, accessories, publishing, stationery, back-to-school, home, gifts, promotions, and other consumer products.

“We are thrilled to partner with Xilam Animation and to represent WHERE’S CHICKY and OGGY AND THE COCKROACHES across the MENA region. Both properties have exceptional global appeal and offer unique opportunities for licensing and consumer product development. Oggy’s iconic characters and timeless comedy, combined with the distinctive charm and universal appeal of WHERE’S CHICKY, provide an exciting foundation for building strong regional partnerships and creating products and experiences that resonate with audiences across MENA,” commented Ammar Jabri, CEO & Founder at Markettcom.

Chloé Menier, Brand Manager at Xilam Animation, added: “Creating comedy brands with lasting global appeal has always been central to Xilam’s DNA, and we’re proud to have introduced characters and stories like Where’s Chicky? and Oggy and the Cockroaches that have grown into enduring franchises, connecting with fans beyond the screen. This new partnership expands the reach of these much-loved IPs across the MENA region, and we’re looking forward to working with Markettcom to create engaging touchpoints for fans to connect with Chicky, Oggy and all of their friends.”

This partnership reinforces Markettcom’s commitment to representing world-class entertainment and lifestyle brands, connecting global intellectual properties with leading regional partners, and creating long-term commercial value across the Middle East and North Africa.

ABOUT XILAM ANIMATION

A major player in animation, Xilam is an integrated studio founded in 1999 that creates, produces and distributes original programmes in more than 190 countries for both children and adult audiences. Xilam content is broadcast on television, and is also available on SVoD platforms including Netflix, Disney+, Amazon and AVoD streaming platforms including YouTube and Facebook. Xilam also launched TOON BOX, its brand new, kids safe, ad-free streaming platform. With its creativity and capacity for innovation recognised worldwide, its unique expertise in CGI, as well as editorial and commercial expertise at the cutting edge of its industry, Xilam is positioned as a key player of the market. 

Each year, Xilam builds real successes and capitalises on its powerful historical brands including Oggy and the Cockroaches, Zig & Sharko and Where’s Chicky?, as well as new properties such as Piggy Builders for a preschool audience, and Academy Award® nominated adult feature film I Lost My Body. Xilam’s most recent feature production is Lucy Lost, a family adaptation of Michael Morpurgo’s 2014 novel Listen to the Moon. Additionally, Xilam handled production of The Doomies for Disney+. Xilam employs more than 400 individuals across its studios in Paris, Angoulême in France and Ho Chi Minh in Vietnam. Xilam was ranked France’s leading animation studio for the 2018-2023 period in a report by the French National Centre for Cinema and Animation (CNC).

ABOUT MARKETTCOM

Markettcom is a leading brand licensing agency headquartered in Dubai, offering comprehensive solutions for brand growth and licensing business across the MENA region. With deep industry expertise and strong regional partnerships, Markettcom supports global brand owners in unlocking commercial potential, building market presence, and delivering long-term value across the Middle East and North Africa.

For licensing opportunities, please contact: info@markettcom.com