Markettcom was founded in July 2021 with the goal of becoming a leading brand licensing agency in the Middle East and Africa (MEA), built on over five decades of combined expertise. It supports international brands by offering strategic guidance and localized insights to strengthen market presence and profitability.

Markettcom’s mission is to guide brand owners through the complexities of the MEA market by educating them on local nuances, tailoring brands and licenses, devising entry strategies, and creating revenue plans. The agency focuses on aligning with local consumers to help brands establish a strong market presence in the region.

In 2025, the agency was acquired by JABS LLC and SAYAPLUS,

a private equity group, positioning it for growth. This acquisition allows Markettcom to scale operations, expand licensing opportunities, and build stronger value for partners across emerging markets.

Today, Markettcom stands as the foremost licensing agency in the region, offering unparalleled local support and knowledge to enhance the profitability and brand recognition of global names in a market known for its unique cultural and social landscape.

Our mission is clear: to drive exceptional licensing growth for global brands in the MEA region through tailored localization, data-driven impact, and pioneering creativity. We are committed to building meaningful partnerships that respect cultural nuances and deliver outstanding results, setting new benchmarks in the licensing industry.

Our vision is to be the leading force in driving licensing growth in the MEA region, enabling global brands to create authentic connections, achieve measurable success, and innovate boldly while respecting and enhancing cultural diversity.