In the first of July 2021, Amer Bitar and Ammar Jabri founded Markettcom with the ambition of becoming the premier brand licensing agency in the Middle East and Africa (MEA), bringing together over 55 years of combined experience. Their goal was to empower international brands to thrive in the MEA region by leveraging their expertise.

Today, Markettcom stands as the foremost licensing agency in the region, offering unparalleled local support and knowledge to enhance the profitability and brand recognition of global names in a market known for its unique cultural and social landscape.

Our mission is clear: to drive exceptional licensing growth for global brands in the MEA region through tailored localization, data-driven impact, and pioneering creativity. We are committed to building meaningful partnerships that respect cultural nuances and deliver outstanding results, setting new benchmarks in the licensing industry.

Our vision is to be the leading force in driving licensing growth in the MEA region, enabling global brands to create authentic connections, achieve measurable success, and innovate boldly while respecting and enhancing cultural diversity.