BLAUPUNKT Brand Licensing
Improving product launch success through Brand Licensing
A company named “Ideal” was first founded in Berlin when radio was still in its
Every unit was carefully tested by technicians and labelled with a seal for quality— the blue dot. It did not take long before customers simply asked for the “bluepoint” products. The blue dot quickly became known as a symbol of outstanding quality.
The first car radio in the world was launched by Blaupunkt.
The dot became a trademark as well as the new company name: Blaupunkt.