BEL SA appoints Markettcom as Licensing Agent for their popular cheese brands in MENA and Turkey


Suresnes, Dubai, February 9, 2023, BEL SA, the renowned French cheese maker, and major player in healthy snacking appoints Markettcom Ltd, Middle East leading brands licensing agency to expand the licensing opportunities for its popular brands including Kiri®, The laughing cow®, Picon® and Jibnet Abu El Walad® in the Middle East North Africa and Turkey.

Patrick Tamburlin, Licensing Manager of Bel SA, said “Middle East Nort Africa is such an important region for our cheese brands such as Kiri®, The laughing cow®, Picon® and Jibnet Abu El Walad® we are excited to start a fruitful and long-term partnership with Markettcom. A leading partner close to the market, the retail, and the licensees to help us expanding our licensing program in MENA & Turkey.”

Amer Bitar, Co-founder and CEO at Markettcom LTD, said: “We are thrilled to begin our long-term partnership with BEL SA and to concentrate on expanding the licensing opportunities for BEL SA popular cheese brands in the Middle East North Africa and Turkey”.

BEL SA is a world leader in branded cheese and a major player in the healthy snacking segment. Its portfolio of internationally popular brands includes iconic ones such as The Laughing Cow®, Kiri®, GoGo squeeZ® or Babybel® and more local ones such as Picon® and Jibnet Abu El Walad® have enabled it to generate sales of 3.38 billion euros in 2021.

For several years BEL SA has initiated a worldwide licensing program to develop its brand popularity and iconicity.

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Markettcom is a media and brand licensing agency headquartered in Dubai with offices in Saudi Arabia, Egypt, Lebanon and Turkey, works closely with our partners and clients to grow their brands awareness and licensing business in the MENA region. Markettcom offers a wide range of services including brand representation, media content sales, retail support, monetization and business development, and creative consulting. For more information, please visit or contact us at +97148811328,

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