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Events

Event type : The first Conference on the Licensing Industry in MENA
Title: Licensing Horizons - Exploring Growth in the Middle East and Africa
Date: 17 March 2023
Location : Sofitel Downtown, Dubai

This is an exclusive, by invitation only event.

Four sessions during this conference

"Licensing Horizons" will bring together industry leaders to discuss the current state of the Middle East and Africa region, as well as the growth opportunities and strategies to succeed in this area. Attendees will also learn about the impact of metaverse and NFTs on the licensing industry and the development of Location Based Entertainment. And last but not the least, attendees will have the opportunity to network with industry leaders, as well as do business.

Session 1: Navigating the growing landscape in the Middle East and Africa
Overview: In this session, attendees will gain a comprehensive understanding of the Middle East and Africa region, exploring the latest developments in the business and media landscapes. Through expert opinions, the audience will gain insight into the key opportunities for growth and development that exist in the media and brand licensing industry.

Session 2: Identifying the best strategies to succeed in this region
Overview: This session will delve into the key strategies needed to succeed in the Middle East and Africa region, including market entry strategies, cultural sensitivity, and local partnerships.

Session 3: Reviewing how metaverse and NFTs are revolutionizing the licensing industry
Overview: In this session, attendees will learn about the impact of metaverse and NFTs on the licensing industry and how it is changing the way companies license their content.

Session 4:License to succeed: Top 10 trends shaping the future of Licensing in 2023 and beyond
Overview:In this informative session, attendees will explore 10 trends that are expected to shape the licensing market in the coming years, including experiential licensing, sustainability and ethical marketing, e-commerce, and social media and influencer marketing. The panelists emphasize the importance of personalization, innovation, and technology in licensing, and provide practical advice for businesses looking to stay ahead of the curve.

Expert Speakers

The Licensing Horizons conference features an impressive lineup of speakers and panelists, all of whom are experts in their respective fields.

Ammar Jabri

Founder & President of JABS General Trading

will share his insights and case studies on creating and executing successful promotional deals in the Middle East and how licensing can drive innovation and growth in the region.

Amer Bitar

Founder & CEO of Markettcom Agency

offers valuable perspectives from the licensing agency side of Business. With his experience in licensing deals and brand management, Amer will provide valuable insights into how licensing can be used to build successful brands and drive revenue in the MENA region.

Philippe Guinaudeau

Founder & CEO of BrandTrends Group

brings a wealth of expertise in marketing research to the conference. His insights into consumer behavior and market trends will help attendees better understand how licensing fits into the broader marketing landscape.

Fagr kassim-Ali

Media Sector Development Director at Sharjah Media City (Shams)

Prasanna Pilimatalauwe

International Licensing and Business Development Manager at Blaupunkt GIP.

Prasanna has an extensive knowledge of the global intellectual property and consumer electronics industry.His experience in successfully developing new markets and working in multinational structures will provide valuable insights about licensing best practices.

Jayesh Ravindranath

Former General Manager of Group Marketing for Landmark Group

is a leading voice in the retail space. With his extensive background in marketing and retail, he will provide valuable insights into how licensing can be leveraged to drive sales and engage customers.

Fayez Weiss

The Founder and President of Spacetoon Kids TV

brings a wealth of experience and insight from the media perspective. With his extensive background in children's Entertainment. Fayez will offer valuable insights into the licensing landscape for kids' media brands.

Edward Kondrat

Senior E-sports lead & Project Manager for Empire Play

brings a unique perspective from the metaverse. His insights into the growing world of virtual and augmented reality will help attendees understand how licensing can be used to create engaging experiences for consumers in these new and exciting spaces.

Rani Rikabi Sukkari

Director of Marketing MBC GROUP.

22 years experience in Marketing Field. Joined MBC November 2011. Leading the linear TV marketing, launching big format shows such as Arab Idol, Arabs Got Talent and Top Chef. Responsible for all the communication and marketing activities.