Amer Bitar

Amer is an entrepreneur, and an international executive specializing in brands & IPs monetization, media & sports entertainment, content, and global strategy. He has more than 25 years of international experience and has worked with a range of institutions in North America, Europe, the Middle East and Asia.



  • Amer led the World Wrestling Entertainment Inc (WWE) growth strategy in the MENA region.
  • Amer has led and helped grow various media leaders including Animation International, Spacetoon TV and others.
  • Amer had a pivotal role in establishing Sharjah Media City (SHAMS) from being a concept to becoming reality).
  • Amer has a PhD. in leadership from Bradford University and an MBA from the University of Quebec.

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